Analysys
Insights
- Interviews with stakeholders
- Conducting Workshops
- User researches
- GA data analysis
- Competitor analysis
- AS IS document
- Recommendations
Conceptual Design
Strategy
- Information architecture
- Sitemaps
- User flows (diagrams)
- Personas definition
- Journey representation
- Functionality design
- TO BE document
Physical design
Realisation
- Paper sketches
- Wireframe (low, medium fidelity)
- Interactive prototype (high fidelity)
Testing
Verification
- Guerrilla Testing
- Heuristic evaluation
- Questionnaires
- Interviews
- GA analysis
