• Strategic UX Lead and systems thinker

    I help teams make sense of messy UX systems and experience debt

    UX Lead at Springer Nature · Medium writer · Speaker at UX Brighton 2026 ·

  • Hello,

    I’m Chiara, a UX Lead with 18+ years of experience in the industry.

    I help organisations move beyond surface fixes and using systems thinking, evidence, and design craft to tackle complex experience debt.

  • Key pillars

    Main approaches

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    Strategy and Ops

    From insight to action

    Implementing frameworks and operationalizing ux debt, to turn knowledge into a plan.

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    System thinking

    Managing complexity

    Helping teams categorise and solve "wicked" design problems.

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    Measurable UX

    Impact and value

    Identifying the relevant outcomes and measures to demonstrate valuable change for the users.

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    Facilitation

    Supporting decision making

    Leading teams envisioning the right future and supporting design principles.

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